On June 15th, 2020 Washington D.C. chefs Paola Velez, Willa Lou Pelini, and Rob Rubba launched the first Bakers Against Racism worldwide virtual bake sale with the goal of ending racism, fascism and the unjust treatment of Black and BIPOC people in America. This bake sale lasted until June 20th and raised ~1.8 million dollars which was distributed to various organizations of the bakers choice that fight systemic racism.
This deeply rooted issue is really important to us as a socially-conscious company that strives to foster inclusivity and equality. As a result of our customers' participation in our virtual bake sale, we decided to donate a portion of all of our online sales between 6/15-6/20 to Black Lives Matter, where we were able to donate $352.06.
On July 27th, Bakers Against Racism NYC, who is in partnership with Bakers Against Racism, launched a second round of the virtual bake sale which lasted until 8/1/20. So, this time we decided to donate a portion of our online sales to Color of Change.
After experiencing tremendous support from new, and returning customers, we were able to donate $402.18 to Color of Change.
Our third virtual bake sale with Bakers Against Racism, "Bake The Vote" ran from 9/21 - 9/28/20 at our online store! This time, we raised funds to ensure a fair election, preserve everyone’s right to vote, and create pathways for true equality. As such, we donated a portion of proceeds from our online sales between to the Peekskill NAACP, and the ACLU.
As a result of our customers' participation, we were able to donate $204.92 to the Peekskill NAACP & $204.92 to the ACLU.
Our fourth Bakers Against Racism virtual bake sale, "Bake The Holiday's Better" ran from 12/11 - 12/20/20. store! During this time we raised money for the Southern Poverty Law Center.
On behalf of our customers' participation, we were able to donate $554.00 to the Southern Poverty Law Center.
Our fifth Bakers Against Racism virtual bake sale, "In Adversity We Bloom" ran from 4/12 - 4/18/21. During this time we raised money for Stop AAPI Hate, and Send Chinatown Love.
On behalf of our customers' participation, we were able to donate $208.10 to Stop AAPI Hate, and $208.35 to Send Chinatown Love.
For our sixth Bakers Against Racism virtual bake sale, which ran from 9/24 - 10/1/21, we raised money for World Central Kitchen, and Haitian Bridge Alliance.
On behalf of our customers' support, we were able to donate $181.60 to World Central Kitchen and $181.60 to Haitian Bridge Alliance.
For our seventh Bakers Against Racism virtual bake sale, "Celebrate Black Joy," which ran from 12/9 - 12/14/21 we raised money for Soul Fire Farm.
On behalf of our customers' support, we were able to donate $403.28 to Soul Fire Farm.
For our eighth Bakers Against Racism virtual bake sale, "Bake for Ukraine," which ran from 3/10 - 3/17/22, we raised money for World Central Kitchen, and Save The Children.
On behalf of our customers' support, we were able to donate a combined total of $404.74 to World Central Kitchen and Save The Children.
For our ninth Bakers Against Racism bake sale, "Bake Sale for Reproductive Justice," we held an in-person bake sale on 9/24/22 at The Black Cow Coffee Co., in Croton-on-Hudson, NY. For this activation, we collaborated with fellow bakers & makers, Baked by Susan, The Black Cow Coffee Co., Signal Fire Bread, LMNOP Bakery, Peaceful Provisions, and Blondery to raise money for The National Network of Abortion Funds and The Brigid Alliance.
On behalf of our community's support, we were able to donate $725 to The National Network of Abortion Funds and $725 to The Brigid Alliance.
Combined, that's a total of $4,755.75 (!!!) so far, that we've been able to donate to organizations that are working to fight against racism in all of its forms.
We want to thank each and every one of you who have participated in our virtual bake sale(s) by purchasing our English muffins -- we really appreciate your SUPPORT.
We remain proud to have been a part of Bakers Against Racism, and going forward, will continue to actively seek out other avenues to help dismantle systemic racism in our country.
"Get up, stand up, stand up for your rights
Get up, stand up, don't give up the fight" - Bob Marley