While both studying Culinary Arts at Johnson and Wales University in Providence, RI, I met Ross, my husband, and co-founder of Dam Good™ English Muffins. Post graduation, and pre giving birth to our two children, we started our careers in the food service industry--working as corporate cafeteria managers.
After having children, and realizing that this type of work was not conducive to raising our kids, we both took a turn in our careers. Ross went back to school, and I began exploring other opportunities and interests, such as working as an administrative assistant at the Food Bank for Westchester, followed by becoming a production assistant at Sherwood Forest Design, and then, the studio manager for A Maze In Pottery, a paint-your-own pottery shop. After being at A Maze In Pottery for six years, I was looking to get back into the food industry, and do something entrepreneurial.
After a friend, Eric V. shared some homemade English muffins with us, Ross (who has always had a passion for bread baking), declared that we were never going back to store bought English muffins. So, we started baking them ourselves, and for the holidays, we gave them as gifts to our friends and family. After receiving positive feedback, we then thought, “How about an English muffin company?” It was one day in 2016, when we were taking a walk around our neighborhood, discussing returning to our culinary roots, when we came upon a single piece of trash on the sidewalk which turned out to be a Thomas’ English Muffins box. We took this as a sign to begin our journey, and have this same box hanging in our bakery today.
Our initial break came in 2017, when with Susan O’Keefe’s encouragement, mentorship and support, she began selling our sourdough English Muffins at her renowned local bakery, Baked by Susan, located in Croton-on-Hudson, NY. O’Keefe doesn’t sell anyone else's products, but made an exception for our English muffins, because they were ‘that good.’ From the start, Baked by Susan customers were buying them out, and we were baking more for her each week.
Because of our success at Baked by Susan, we were encouraged to seek out additional retail partners and participated in several Westchester County-area farmers’ markets. Since expanding to our new production facility in 2019, Dam Good™ English Muffins are available at various retail locations in the NY-Metro area, and via home delivery services, Fresh Direct, Hudson Milk Company, Field Goods, Headwater Food Hub, Two Birds Artisan Provisions, as well as on our website, www.damgoodenglishmuffins.com.
Denise & Ross Weale (both graduates of Johnson & Wales University, College of Culinary Arts, 1989, 1985, respectively)