Our Story

Our Story

After trying a homemade sourdough English muffin from a friend, our family quickly declared we would never go back to conventional store-bought English muffins again. With Denise's background in Culinary Arts from Johnson & Wales, she naturally got into the kitchen and began making them from scratch for our family to enjoy. Later that year, we gave them as holiday gifts, and the reaction was unanimous — everyone wanted more.

Around that same time, Denise was eager to return to her culinary roots and pursue something entrepreneurial. One day, while out for a walk, we stumbled upon a discarded Thomas’ English Muffins container:

This got us thinking about how the English muffin category hadn’t evolved with the preferences of modern day consumers, like us, who are seeking cleaner-label food options at the grocery store. So, we took this serendipitous encounter as a sign and launched Dam Good® English Muffins!

Our brand name, Dam Good® English Muffins has three references:

• A nod to the New Croton Dam in Cortlandt, NY, near where we got our start.
• Our mission to make Dam Good® tasting English muffins.
• Our commitment to “Do Dam Good®” by supporting our community, creating opportunities through Open Hiring, and making food you can trust.
  

What Makes Our English Muffins Different?

Our English muffins are square-shaped — giving you more “square footage” for all of your delicious creations! The unique square shapes are also a symbol of our belief that "Every One Is Different."

Unlike conventional English muffins made with additives, preservatives, dough conditioners, seed oils, dairy, enzymes, artificial flavoring, etc., ours are naturally fermented with our sourdough starter and are made with simple, clean ingredients you’d find in your own home kitchen. To maintain their freshness, you’ll find our products sold in the freezer section.

The result? English muffins that are crunchy on the outside, soft and chewy on the inside, and full of that classic peak-and-valley texture that makes an English muffin so iconic. Hearty, versatile, and better-for-you, they’re the perfect vehicle for any meal of the day!

Doing Dam Good®

For us, “Dam Good” goes beyond taste. It’s about making products you can trust so you can feel good about buying and eating them!

However, it also means giving back and creating opportunities. In addition to our partnership with our local food pantry, Caring for the Hungry and Homeless of Peekskill, we are proud to be a Second Chance Employer, utilizing an Open Hiring system at our facility in Peekskill, NY to support those who may face barriers to employment. To learn more about Second Chance Hiring, please click here. 

Happy toasting,
Denise and Olivia Weale (mother-daughter co-founders)