Thank You, Pop Up Grocer!
In case you didn’t get the memo, Dam Good™ English Muffins was among 150+ new and emerging food brands at Emily Schildt’s second ever Pop Up Grocer store located on 108 Bowery Street in New York City from September 20 - October 20, 2019.
Pictured above: Emily Schildt
Pictured above: The Pop Up Grocer store front
According to Pop Up Grocer, the store itself saw over 5,000 shoppers, 19,000 unique visitors to the website, and over 56,000 views to their Instagram, @popupgrocer. Additionally, the store received an astounding amount of attention from the media with press generated from over 25 placements - to name a few: Eater, Domino, Heritage Radio, Specialty Food Magazine, Thrillist, Time Out New York Online and many more as well as multiple influencers.
For us, as a result of the foot traffic that the store saw, combined with the exposure that Pop Up Grocer gave us through Instagram, we saw an increase in followers, activity on our Web site, and some new “Dam Good™ English Muffin lovers!”
To shout one out in particular, Mollie Chen, co-founder of Birchbox, first found our English muffins at Pop Up Grocer and publicly shared her love for them on her Instagram, @molliechen. She even dedicated a whole paragraph in her newsletter titled, ‘A Better English Muffin’ to us. This was so exciting, and we can’t thank her enough for all of the love and support!
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finn and i went on a little shopping spree at @popup.grocer , @emilyschildt ’s delightful compilation of new and innovative (and healthyish) food brands. had to stop myself from buying everything. short list of things i’m excited about: @slowup a new line of savory refrigerated bars; @puffworks better for you version of bamba; @purelypecans nut butter to mix things up; @damgoodenglishmuffins multigrain bc i love english muffins but want them to have more flavor and nutrition. open till sunday- go if you’re in nyc!
And just when we thought it couldn’t get any better - Pop Up Grocer and Gertie curated a Cinnamon English Muffin recipe using our "Original White" variety, and published it in their magazine, ‘Shelf Talk’.