Whether by email or in-person at places like the John Jay Homestead Farm Market, here's a collection of questions frequently asked of us about our artisan sourdough English muffins:
Q: How did you get into this? Why English muffins?
A: After friend Eric W. shared some homemade English muffins with us, we started baking them ourselves because his were so delicious and unlike anything we ever tasted before. For the winter holidays, we gave them as gifts to our families, and they had the same reaction as we did--which was “these English muffins are amazing!”
Having been already looking to start a business on our own, we soon thought, “How about an artisan English muffin company?” And over the course of four months, we developed three English muffin varieties, and sampled 600 bags to everyone we knew. From their invaluable feedback, we tweaked our recipes and improved our baking process.
Our biggest break came when with Susan O’Keefe’s encouragement, mentorship and support, she began selling them in her renowned local bakery, Baked by Susan, also located in Croton-on-Hudson, NY. From the start, Baked by Susan customers were buying them out, and we were baking more for her each week.
Because of our success at Baked by Susan, we were encouraged to seek out additional retail partners and participate in several Westchester County-area farmers markets.
Q: “How did you come up with the name "Dam Good™ English Muffins?”
A: Dam Good™ English Muffins is a word play that references the New Croton Dam, which is just outside of our hometown of Croton-on-Hudson, NY.
Q: “What makes your English muffins Dam Good™?”
A: Dam Good English muffins are:
- Made with the highest-quality, all-natural, non-GMO ingredients, like unbleached King Arthur flour, and do not contain any dough conditioners (added to bread dough to strengthen its texture and extend shelf life) or preservatives.
- Mixed with two separate sourdough starters (levain and poolish) which, after toasting, makes Dam Good English Muffins a little crunchy on the outside and chewy on the inside. Some customers have described them as having a texture that’s between a commercially-made English muffin and a bagel.
- “Handmade for Goodness Sake” and are also hand cut so they have unique shapes and sizes--which makes every one different.
Q: “What is the shelf life?”
A: Once purchased and stored at room temperature, Dam Good™ English Muffins will keep for a week. To extend the shelf-life, refrigerate for up to 3 weeks or for best results, pre-slice, and freeze in sealed plastic storage bags for up to 3 months.
Q: “Do Dam Good™ English Muffins contain any tree nuts?”
A: No, there are no tree nuts included in any of our recipes. While our kitchen facility is not tree nut-free, none of the equipment used in the production of Dam Good™ English Muffins comes into contact with any nut products.
Q: “Do Dam Good™ English Muffins contain any dairy products?”
A: Yes, Dam Good™ English Muffins are griddled in a small amount of clarified butter on cast iron. Alternatively, we also make three vegan varieties (White, Multigrain, Cinnamon Swirl) with coconut oil instead of clarified butter, which are available by special order.
Q: “Are the Whole Wheat and Vegan Multigrain varieties made from only whole wheat flour?”
A: No, since the texture would be too dense, a 50% blend of whole wheat and unbleached white flours are used.
Q: “What is King Arthur flour?”
A: King Arthur Flour is based in Norwich, Vermont and since 1790 has produced flour that is only-grown and milled in the United States. King Arthur Flour is never-bleached and uses only the purest ingredients, free from GMOs. Read more about King Arthur Flour’s history here.
Q: “Is there butter in the English muffins”
A: No, small amount clarified butter is brushed on our cast iron griddles before the muffins are cooked.
*If you have a question that's not included, please email firstname.lastname@example.org to let us know, thanks!