On June 15th, Washington D.C. chefs Paola Velez, Willa Lou Pelini, and Rob Rubba launched the first Bakers Against Racism worldwide "Virtual Bake Sale" with the goal of "ending racism, fascism and the unjust treatment of Black people in America.” This bake sale lasted until June 20th and raised ~1.8 million dollars which was distributed to various organizations of the bakers choice that fight systemic racism.
This deeply rooted issue is really important to us as a socially-conscious company that strives to foster inclusivity and equality. As a result of our participation in the "Virtual Bake Sale," we decided to donate a portion of all of our online sales between 6/15-6/20 to Black Lives Matter, where we were able to donate $352.06.
On July 27th, Bakers Against Racism NYC, who is in partnership with Bakers Against Racism, launched a second round of the "Virtual Bake Sale" which lasted until August 1st. So, this time we decided to donate a portion of our online sales to Color of Change.
"Color of Change leads campaigns that build real power for Black communities. They challenge injustice, hold corporate and political leaders accountable, commission game-changing research on systems of inequality, and advance solutions for racial justice that can transform our world." - https://colorofchange.org
After experiencing tremendous support from new, and returning customers, we were able to donate $402.18 to Color of Change.
We want to thank each and every one of you who participated in BOTH rounds of our "Virtual Bake Sale" for buying our English muffins, and helping to fight racism at the same time - we really appreciate your SUPPORT.
We remain proud to have been a part of Bakers Against Racism, and going forward, will continue to actively seek out other avenues to help dismantle systemic racism in our country.
"Get up, stand up, stand up for your rights
Get up, stand up, don't give up the fight" - Bob Marley